As one's career seasons, a shift occurs wherein reliance on lead generating sites should diminish. Instead, emphasis should pivot towards cultivating a self-sustaining book of business and nurturing existing relationships within one's sphere of influence.

Coaches help real estate agents stay focused on their dreams, defined targets, and the day to day activities required to get there. Accountability and motivation are vital in growing a real estate agent's business, and it is imperative to define and implement proven habits and strategies to achieve business growth.

What types of products and services can a real estate agent offer to their buyers and sellers to differentiate themselves and add real value to their clients?

82% of real estate agents are selected and hired by people they already know. Highly successful real estate agents practice five SOI activities each week that build top-of-mind presence and achieve sustainable business growth.

SOI Meaning: For small business owners and real estate agents, the people they know, including friends, family, co-workers, associates, and even those from the past, are a valuable resource. Many prefer doing business with people they are familiar with.

Maintaining top of mind presence for years to come is why post close appreciation and gifting to your client is essential. This is your last opportunity to impress your client so much that they recommend you to their friends, family, and associates when each of them has a real estate need.

Very few people like hearing the sound of their voice, and even fewer like watching themselves in a video. Highly successful business owners and real estate agents do it anyway.

Consistency is crucial when using the same colors, fonts, headshot, logo, and graphics across different types of campaigns in any marketing strategy.

A CRM application plays a vital role in organizing your contacts, allowing you to track interactions and stay on top of your communication efforts. It provides structure and purpose to your phone calls, texts, and SOI marketing campaigns, ensuring that these activities are not random or aimless.

Event ideas abound, from neighborhood gatherings with food and ice cream trucks, bouncy houses, wine tastings, cookouts, hayrack rides, golf tournaments, charity events, dumpster parties (no joke!), movie nights, and events offering professional photographers taking family portraits.

Once your successful SOI and/or GEO-segmented marketing campaign helps you land a new client, the next goal is to effectively promote their property to both your existing contacts and targeted groups in order to achieve the best possible results.

A visually appealing, user-friendly, and informative website is crucial for marketing your business, attracting customers, and driving success in today's digital age. It showcases your value, products, services, and listings, building credibility and engagement. Invest in a good website for lasting impressions and brand awareness.

The most impactful direct mail campaign consists of personalized notes, composed letters, and eye-catching postcards. It is mailed once or twice every month, showcasing your unique value proposition, client testimonials, and range of services. This campaign creates lasting impressions and fruitful relationships.

Digital marketing, like redirecting ads and personalized emails, is crucial for a successful business growth strategy. It helps you effectively connect with and persuade your contacts to choose your services or real estate offerings when they need them.

A good marketing strategy utilizes social media to reach target markets, boost visibility, engage customers, and increase conversions. Platforms like Facebook, Instagram, Twitter, and LinkedIn are crucial for brand growth.

Business services, such as managing finances and bookkeeping, recruiting staff, and training sales skills, set the stage for significant growth opportunities.

Proven testimonials from previous clients provide potential clients with valuable information about a real estate agent's expertise in handling transactions.