Frequently Asked Questions
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Building and consistently executing a successful marketing strategy and campaign takes time, focused effort, marketing expertise, and a lot of money. It also takes time away from helping clients and closing deals. $50,000 to $100,000 is what it could cost, depending on how much is done and how many people the work will require. Then there are ongoing costs to execute the marketing campaign through multiple modalities. If you are a real estate agent wanting to grow significantly, there is solution available that achieves dramatic results. A Complete Business Growth Platform can be built to target and nurture your SOI through a variety of proven marketing and communication modalities. This option takes most of the burden off you and costs less than you think
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Actually, with life these days, it’s impossible to find the required time to plan, finance, and execute an impactful marketing campaign alone. Many agents focus on this vital part of their business for a short period of time and give up. It takes a team to of experts to build and execute a successful marketing strategy consistently and frequently over a long period of time.
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If you had to pick only one, the best marketing technique would be an agent calling at least 5 different people in their SOI each day. Then, completing the circle in building top of mind presence with their SOI by executing a consistent marketing campaign through a variety of modalities over a long period of time. There simply is no gimmick or silver bullet that produces long-term significant growth for your business.
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Real Estate Agents are faced with countless tasks and demands that suck the time out of each day, leaving no time left to plan strategies for growth and implement them.
If you are decisive and have a strong desire to grow, a team of development professionals and marketing experts can build your business presence and consistently execute a tried and true marketing campaign to your SOI.
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In Real Estate, your SOI means Sphere of Influence. It’s the people you know who also know you. It’s your old classmates, a childhood buddy who lived on your street, your dentist, your bunko group, the other parents at your kid’s school, and many more. If they are a contact in your phone, a friend on Facebook, or would recognize you from across a room, they are in your Sphere of Influence.
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It’s not uncommon to see results right away, once your SOI starts seeing and hearing from you consistently. However, considering 7 to 9 out of 100 people have a real estate need each year, the biggest results are experienced over months and years, after a well-planned professional campaign has been consistently executed over time.
Marketing campaigns follow mathematical formulas that involve timing, frequency, modalities, themes, and reach, and unfortunately, some agents give up before dramatic results are achieved.
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Marketing to Your SOI, hands down, is the best way to grow your business. Unlike leads, you “own” your SOI. Nobody can take away your SOI, lower the amount of people you have in it, or stop you from growing it.
Not all leads are bad, but implementing multiple marketing strategies and campaigns to your SOI and personally contacting different people each day will result in your own leads and deals in due time, like a field that gets cultivated, planted with seeds, nurtured into crops, and harvested.
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Oh, the quintessential Real Estate Agent driving around town in their big white Cadillac! Whether it’s a Cadillac SUV or the discontinued CT6, you’ll need ample room to comfortably haul around Buyers and still have enough trunk or cargo space for all those For Sale Signs! Big White Cadillacs are among many options available once you achieve success.
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Homebot is a financial dashboard that helps homeowners track and build wealth with their home. Successful marketing campaigns integrate Homebot into email communications which helps maintain Top of Mind presence with a Real Estate Agent’s SOI.
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“A boosted post is a post to your Page's timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook. Boosted posts differ from Facebook ads because they are not created in Ads Manager and don't have all of the same customization features.” Facebook To learn more, visit Facebook.
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A real estate CRM is a customer relationship management (CRM) application that helps manage communications with leads and clients. CRM tools are becoming more important to the daily work of real estate agents and the success of their brokerages every year. Credit: Forbes Magazine, July 24, 2022
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First, do not tell your husband. If he finds out, act dumb and pretend you forgot she was his ex-girlfriend.
Just think of all the money you’ll make off her transaction! Plus, you will need to spend time inside her home, which will give you valuable insight as to whether or not you are superior to her.
If she’s clearly superior to you in home decor, clothing, and who knows what else, it buys you time to up your game and level the playing field each time your husband compares you to her in his mind.
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According to Morgan Taylor an IDX feed is a data connection that transfers listings data between a real estate agent's website and a Multiple Listing Service (MLS), then updates those listings as properties come on or off the market. Anytime you search for properties online, the websites you visit incorporate IDX feeds.