Database Management

  • The very first step in building a database and selecting your SOI begins with importing all contact lists from your phone, emails, social media friends and contacts, and all other lists of people you have and compiling them into a single spreadsheet, preferably a Google Sheet that allows a database management firm to assist with the next steps and ongoing management.

    The next step is to identify which individuals are friends and people you know and know of you, which filters the database into something more manageable.

    All contacts with an email address should be included into a silo that receives digital and email marketing.

  • Once the desired list of names is selected, a database management firm can research and locate missing information available through public resources.

    It’s a tedious process, as 60-80% of missing information is usually located, of which 60-80% of located information is accurate.

    However, your database will be dramatically better than it was before the process, and you’ll have an SOI that you can reach through a Complete Business Growth Platform.

  • Once your SOI is selected, a Complete Business Growth Platform is deployed to consistently communicate and market to those individuals utilizing a proven SOI marketing strategy.

  • Real estate agents who achieve the best results do all the following:

    1. Grow their SOI to 250 and add 2 new contacts each week.

    2. Call or text 4-6 contacts each day.

    3. Send letters, post cards, and high impact mailings.

    4. Implement a digital marketing campaign to each contact.

    5. Hold at least 2 events annually.

    This is consistently executed through a Complete Business Growth Platform.

Very few businesses and real estate agents have a complete and accurate database supported by a Client Relationship Management (CRM) application.

For real estate agents, the rewarding routine of calling 4 to 6 friends and associates each day is the most impactful SOI marketing strategy you can employ as a real estate agent and it costs nothing. Call Nancy while driving. Call Ronny on your walk. Call Bill when you’re cooking dinner. Call Hillary and leave a voice mail. This proven practice solidifies top of mind presence and has an uncanny way of discovering immediate and future real estate opportunities. Converting calls into commissions really happens, yet very few real estate agents prioritize the time. A CRM / database system organizes and tracks the progress of this vital SOI marketing strategy.

Where do you begin?

Typical business owners’ and  real estate agents’ databases are outdated, missing parts, and don’t get them where they need to go - like a 1987 Ford Taurus sitting behind a barn. There simply isn’t enough time to compile a complete and accurate database alone, which is why most real estate agents don’t reach the next level of growth. Engaging a team of database experts is one of the first and vital tasks of a Complete Business Growth Platform, whereby the all of the contacts from cell phones, email lists, other databases, and social media are uploaded to one database and the real estate agent or business owner determines a minimum of 250 or more true, “all-in” SOI contacts. Missing parts are found, old information is updated, and the refined list is uploaded into a CRM application with calling, texting, and tracking capabilities. The real estate agent’s daily call routines to people in their SOI and all SOI marketing campaigns are directed at this list and achieve the highest success rate of all marketing strategies.