Impactful Website
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Because of the Internet, people have access to your property listings and all other listings in your area and across the country.
Thanks to IDX technology, clients can visit and stay on your website to view not just your listings, but all the others.
What’s important is the timeliness, depth of information, and accuracy of each listing to attract more and better clients.
Like paintings, some end up in museums, while others end up in the trash. A website is not just a “box” to check, but a vital part of the image you project to your SOI and to the world.
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What an era we live in where what was once “word of mouth” reputation management is now online reviews and testimonials that live in perpetuity for the entire world to see.
Fresh, post close acquisition of excellent reviews are vital in winning new clients, because the more the better and 5-star reviews need to be seen in abundance on real estate agents’ websites.
A Complete Business Growth Platform actively seeks and promotes 5-star reviews to win future clients.
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Whether they are professionally recorded and produced or cell phone videos posted on social media, videos are an incredible, impactful way to introduce yourself and your services to your SOI.
Videos also serve as a way for you to distinguish yourself as an “authority” on all matters related to real estate transactions and your local real estate market.
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Do you provide a list of professional cleaners or do you project manage this process for your clients? Do you provide aerial drone photography?
Listing all your buyer and seller services on your website distinguishes you from the rest and serves as an example of your attention to detail.
Don’t overlook this important aspect your website must include.
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Including an Individual Property Website in your arsenal of seller services adds an extra layer of value to your brand that sets you apart from the rest.
Websites are a lot like paintings.
Paintings require brushes, paint, canvas, and an artist with imagination. A scene or image is determined by the artist and painted onto the canvas. After the painting is finished, its fate has many possibilities. Maybe someday it will be showcased in a museum or in a special room of a wealthy collector. Maybe lithographs of it will hang in hundreds of rooms across a large motel chain. Your neighbor might buy it at the local art fair. Or, as is the fate of many paintings once full of hopes and dreams, it will spend eternity in a flea market on sale for $15.
A painting’s fate is determined by the emotional impact it has on its observers. Though websites are not sold at Christie’s Auction House or hang on walls in prestigious locations or hotel rooms, great websites have a positive emotional impact on the observer. Instead of the visitor buying it to hang on a wall, they either exit or stay. Success is if they stay, read the content, learn more about a service or product, and want to become a customer or client.
If you are still reading this, you might be an example of what we are talking about.
A high-quality, well-designed website featuring your value, business overview, products, or for real estate agents, your property listings, establishes an essential living and breathing marketing component of a Complete Business Growth Platform.