SOI Marketing University
This isn’t really our building. Just something to give this page a collegiate vibe.
Marketing, Motivation, and Leadership
What is a Complete Business Growth Platform for a Small Business?
A complete business growth platform markets to and nurtures your SOI through a variety of proven modalities.
Interview with Byron Hunter on the success of his recent SOI event that drew a crowd of nearly 250.
Interview with Colorado real estate agent Erin Fassl on how calling her SOI generates new leads.
What's Your SOI? Shad Rockstad answers this question in a unique way.
Build Business Through Relationships SOI is GOLD! Part 1
Build Business Through Relationships SOI is GOLD! Part 2
Luxury Marketing Guest Speaker Michael LaFido
Taking Advantage of a Changing Market - The 20 Mile March
James Becker Interview with Brent Gove
James Becker, Fusion Growth Partners with Brent Gove at eXp Convention Cabo, Mexico 2022
The Magic of Marketing
Learn to Build a Business 11/1/2021
Zillow Positioning - Grow & Strengthen SOI
Alicia Berruti from BombBomb, The Importance of Video Marketing
Keys to Owning a Business Verses a Business Owning You
Sam Khorramian Discusses Current Real Estate Market with James Becker
Coach Bill Pipes on getting ahead in the current market.
James Becker, CEO of Fusion Growth Partners, shares step-by-step how to plan for holding a SOI event.
Coaching Programs for Business Owners and Real Estate Agents
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What do you hope to accomplish in your life and career? The success you achieve in your business has a direct impact on the goals and dreams you have for yourself, your family, others in your life, and your legacy. A house on a lake, traveling the globe, helping a special cause, starting a charity, owning a classic Corvette, building a team, helping your family achieve their goals and dreams, owning a sailboat, even starting a hobby farm serve as examples of Due Norths that absolutely can be achieved. America is too great for small dreams, which is why a coach will help you define your Due North, keep it at the forefront and “why” of all your plans and activities, and chart a realistic, achievable course to arrive there.
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Charting a course means mapping out a realistic path that takes you from where you are today to your personal, business, and financial Due North goals and dreams. Charting a course changes current activities from being random ideas and actions achieving random or little results to intentional activities achieving tried and true results and calculated success within defined timespans.
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A real estate agent coach breaks down all the components comprising a successful business growth strategy, including the corporate structure of your business, keeping up to date financials, defining your brand, establishing your value and the specific services you provide, creating a marketing execution plan and budget, client nurturing program, property listing and post-close marketing, day-to-day systems and processes, and helps you track your progress. All of these factors are vital, and a coach helps you implement them all into what becomes your new standard of operations.
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A real estate coach helps establish and implement a successful marketing strategy which takes your brand and the value you offer your clients, defines your sphere of influence and target market, and guides you in executing a marketing campaign deploying frequent points of touch, through multiple modalities. Check out our marketing blog that dives deep into each marketing modality.
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Building and maintaining top-of-mind presence with your SOI and community takes more than just a well-planned marketing strategy, it requires a personal plan of action that involves various points-of-touch - practiced day in and day out - initiated by you and targeted to all the people you know. It is imperative to personally contact your entire sphere of influence three to four times each year, to become involved in your community, to hold events, to stay active on social media, and to simply be seen in a professional, authoritative way at much as possible. A coach helps you determine whom to contact, the various ways to do it, and at what frequency. Real estate agents who skip this process or feel they don’t need to do it rarely grow to the next level in their business. A coach will keep you accountable!
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There’s no secret to what it takes. Tens of thousands of real estate agents attend conferences, read books, and listen to online gurus and their brokerages tell them what to do. However, very few take what they learn and establish a plan of action executed on a frequent and consistent basis over the necessary duration of time. The biggest reason they don’t is due to lack of accountability when it comes to implementation. Most real estate agents are solopreneurs with nobody around to guide them, hold them accountable, to challenge them, to praise them, and to provide clear path direction on how to implement all the required business and marketing components required to successfully grow to the next level. A coach fills this role and serves as an expert guide on what to do and when.
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Nearly all who achieve and maintain a high level of proficiency in their work and daily activities have an established system of accountability keeping them committed each day to sticking with their strategies and staying on course to their Due North. Very few of the most successful go it alone. Whether it is a diet and exercise program, excelling at a sport, mastering a talent, expertise in a subject matter, growing a business, or anything requiring strategic daily routines and practices, those who achieve top status have an accountability program they follow and use to track their progress. Those most committed and serious about achieving their Due North, hire a trainer, tutor, or coach. Top real estate agents hire a coach to keep them accountable and committed to their business plans and goals and as a voice of reality, feedback, knowledge, and motivation.
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Not only can you utilize a coach for your own business strategy and Due North goals and dreams, a coach can work with members of your team individually and as a group to help them stay accountable to their personal aspirations and the mission of your organization.