SOI Marketing: Digital Media Campaigns
Digital marketing, like redirecting ads and personalized emails, is crucial for a successful business growth strategy. It helps you effectively connect with and persuade your contacts to choose your services or real estate offerings when they need them.
SOI Marketing: Digital Media Campaigns
SOI Email Marketing Campaigns
With so many emails flooding in every hour of the day, capturing the attention of your clients and prospects has become a true challenge. In this fast-paced digital age, where time is of the essence, lengthy, wordy, and dull emails are destined to be instantly overlooked. The key to standing out amidst the overwhelming sea of messages is to keep it concise and impactful. Crafting an email that effectively communicates its message in a single glance holds the utmost potential for getting read and acknowledged. Therefore, it is crucial to focus on including only one or two themes or messages that truly make an impression. By trimming down the unnecessary fluff and honing in on the main points, your email will have the best chance of making a lasting impact on your recipients.
A value proposition
A buyer or seller service you offer
A client testimonial
A market update
A fun upcoming event
Keep the email short and simple, as if it were quickly written in a friend-to-friend cadence. For emails going to your SOI, the recipient knows you, which helps buy more reading time. Newsletters emailed to an SOI usually are eagerly opened and read, since a newsletter stands out from the ordinary email. However, it's crucial that the newsletter is visually appealing and contains engaging personal information, such as details about a recent vacation or your kids' sporting events. The more authentic and relatable the content, the better. If the overall email is successful in capturing the reader's attention, they expect to find valuable information about your business’s services and products or real estate information and market updates woven into the text. It's important to avoid sending emails that feel like a chore to read. Instead, focus on crafting emails that most recipients genuinely want to read, whether the topic is about an important service your business provides or real estate-related value you offer, an upcoming event, or simply something entertaining and personal about you.
Retargeting Campaigns
After someone visits your website, they will see branded advertisements about you on subsequent websites they visit to entice them back to yours. This effective strategy, known as retargeting marketing, allows you to stay top-of-mind and engage with your target audience in a cost-effective manner. By strategically placing your brand messaging in unexpected places, it allows you to make a lasting impression and reinforce your brand identity. The power of retargeting lies in its ability to communicate your unique value proposition to individuals who have already shown interest in your website, increasing the likelihood of conversions and driving more traffic to your site.
Targeted GEO-Segment / Niche Market Campaigns
Targeted GEO-Segmented / Niche Market Campaigns are a highly effective way to strategically promote your brand, services, and listings. By honing in on a specific geographic area or individuals within specific demographics, these campaigns allow you to tailor your message and reach a highly engaged audience. You can customize your campaigns to target the exact market segment that is most likely to be interested in what you have to offer, maximizing your advertising budget and yielding impressive results. Whether you are looking to boost foot traffic to your physical location or increase online conversions, GEO-Segmented / Niche Market Campaigns provide the precision and impact you need to achieve your marketing goals.
Facebook Boosted Posts
Boosting a Facebook post is not only a highly effective way to increase the exposure of your content, but it also allows you to reach a much larger and more targeted audience. By investing a small fee, you can expand the visibility of your posts, ensuring that they are seen by people who may have otherwise missed them. This is particularly useful when it comes to promoting property listings or recent sales, as boosting these posts to a larger, specified audience can result in exponential growth in terms of exposure and potential leads.
Facebook ads, on the other hand, provide even more customization options, allowing you to tailor your marketing efforts to suit your specific goals and target demographics. The ability to reach a wider audience and showcase your content is an essential tool for maximizing the impact of your Facebook presence.
Neighborhood Real Estate Alerts (IDX)
According to the National Association of Realtors, a significant 44% of all buyers start their real estate journey by searching online for property listings. In order to leverage this trend and keep your SOI engaged, Neighborhood Real Estate Transaction Alerts have proved to be effective. These alerts are personalized emails that you send to individuals in your SOI whenever there is a real estate transaction or a new property listing in their neighborhood or surrounding area. Thanks to IDX technology, which stands for Internet Data Exchange, real estate agents can now effortlessly display and share current property listings directly with their SOI on their personalized real estate websites. This integration of IDX technology allows you to provide your SOI with up-to-date information, helping them stay informed and connected to the ever-changing real estate market.
Home Wealth Reports (Homebot and Milestones)
On average, home equity accounts for 83% of a person’s wealth when they retire. This means that for most individuals, their home is the largest and most valuable asset they own. Surprisingly, while monthly statements are generated for investments like 401Ks and other accounts, no statements are generated specifically for their home. This is where Home Wealth Reports, created by companies such as Milestones and Homebot, come into play. These reports are a game-changer for real estate agents looking to establish themselves as authorities in the field. Each Home Wealth Report is carefully branded to the individual agent and emailed directly to the people in their Sphere of Influence (SOI). By providing detailed and insightful information about the current value and potential equity growth of their home, the agent is able to position themselves as knowledgeable advisors in real estate matters. It's a win-win situation that benefits both the agent and the homeowner, fostering trust and confidence in the agent's expertise. With Home Wealth Reports, real estate agents can capitalize on the power of their clients' most significant financial asset - their home - and solidify their standing as trusted professionals in the industry.
It All Matters
When it comes to engaging your SOI (Sphere of Influence), every touchpoint matters. From carefully crafted emails that grab their attention to strategically boosted Facebook posts that reach a wider audience, you have numerous tools at your disposal. Retargeting ads allow you to stay top of mind with those who have already shown interest, while geo-targeting ads ensure you're reaching the right people in the right locations. Lastly, neighborhood transaction alerts provide timely updates, keeping your SOI informed and engaged. By utilizing this array of strategies, you're able to maintain a fresh and dynamic approach that avoids repetitiveness, ensuring your theme or conversation resonates with your audience on multiple levels.
Digital Marketing plays a crucial role in establishing a Complete Business Growth Platform that effectively engages and influences individuals within your Sphere of Influence (SOI) and Targeted GEO Segments and Niches. Its significance lies in its ability to ensure that when your SOI or local GEO niche encounters a real estate inquiry or business service need, they instinctively choose you. By leveraging the power of targeted digital strategies, such as SEO, content marketing, and social media advertising, you can create a strong online presence that captivates and persuades your audience, ultimately driving your business towards growth and success.
Learn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.
