82% of real estate agents are selected and hired by people they already know. Highly successful real estate agents practice five SOI activities each week that build top-of-mind presence and achieve sustainable business growth.

SOI Meaning: For small business owners and real estate agents, the people they know, including friends, family, co-workers, associates, and even those from the past, are a valuable resource. Many prefer doing business with people they are familiar with.

Event ideas abound, from neighborhood gatherings with food and ice cream trucks, bouncy houses, wine tastings, cookouts, hayrack rides, golf tournaments, charity events, dumpster parties (no joke!), movie nights, and events offering professional photographers taking family portraits.