82% of real estate agents are selected and hired by people they already know. Highly successful real estate agents practice five SOI activities each week that build top-of-mind presence and achieve sustainable business growth.

The most impactful direct mail campaign consists of personalized notes, composed letters, and eye-catching postcards. It is mailed once or twice every month, showcasing your unique value proposition, client testimonials, and range of services. This campaign creates lasting impressions and fruitful relationships.