SOI Marketing: Client Appreciation, Reviews, and Reputation Management
Testimonials from previous clients provide potential clients valuable information about a real estate agent's expertise in handling transactions.
SOI Marketing: Client One-on-One Meeting
After closing a deal with a client, you have one final and crucial chance to leave a lasting impression that will cement your reputation as an agent who consistently delivers exceptional value and service. This pivotal moment not only opens doors to repeat clients and referrals, but also presents the opportunity to attract new clients to your business. By diligently implementing a well-established post-sale marketing strategy and client appreciation process, you can effectively leverage this opportunity and reap the rewards of a thriving real estate career.
Pre-Close Delivery of Branded Moving Boxes and Supplies
Yep, you read that right. If you want to make a huge impression a week or two before closing, have moving boxes delivered to your client with your branding printed on each of them, along with packing supplies. This unique gesture not only shows your clients that you care about their move, but also reinforces your professionalism and attention to detail. The options for these branded moving boxes range from 10 to 30 boxes, giving you the flexibility to choose the quantity that best suits your client's needs. To add a personal touch, some real estate agents even have the boxes delivered to themselves and take the time to personally deliver them to their clients, creating an even more memorable experience. This thoughtful gesture will surely leave a lasting impression, making you stand out from the competition and solidifying your relationship with your clients.
Thank You Cards and Notes
A thank you letter, especially if it is written by hand, holds a significant amount of meaning and impact that often goes unrecognized. It serves as a powerful expression of appreciation, a unique touch point that goes beyond a simple message or email. The timeless act of writing a heartfelt thank you note conveys sincerity, showing the recipient that their efforts or kindness have truly made a difference. This small but significant gesture can leave a lasting impression, strengthening relationships and fostering a sense of gratitude in both personal and professional contexts. So, next time you find yourself wanting to express your appreciation, consider the power of a handwritten thank you letter and the meaningful connection it can create.
Gifting Program
Client gifts should not be perfunctory, but considered as another opportunity to make a lasting impression that sets you apart from other real estate agents and businesses. The most impressive way to make a genuine impact is to implement a comprehensive gifting program that automatically sends carefully selected gifts over the course of a year. By utilizing this program for clients you appreciate the most, gifts will be automatically sent every thirty days for three months and then every forty-five days for the remaining nine months. This thoughtful approach encompasses a total of nine gifts, ranging from practical yet stylish coasters and a welcoming doormat, to indulgent movie night treats and elegant trays. One of the highlights of this gifting program is a unique puzzle-picture of their home, which adds a personal touch that won't easily be forgotten.
It is also a smart move to send smaller but equally thoughtful gifts to less-significant clients or those who have provided valuable referrals. Wine gifts can evoke a sense of celebration and gratitude, while cookies delivery offers a sweet treat that brings joy to their doorstep. Fun home accessories like decorative candles or personalized keychains can add a touch of personality to their living space, creating a lasting reminder of the quality service you provide. By carefully selecting and strategically sending these gifts throughout the year, you can foster stronger relationships and reinforce your reputation as a real estate agent who goes above and beyond.
Referrals and Testimonials
After the thank you note is thoughtfully handwritten and mailed to the satisfied customer, and the first appreciation gift is promptly delivered to their doorstep, it is at this moment that the perfect opportunity arises to request a testimonial and glowing 5-star review on significant review websites. We can use customer feedback and experiences to fuel future social media and direct mail marketing campaigns, so that potential clients can connect with the positive stories and experiences of our valued customers.
Client Appreciation Events
Hosting events for your SOI and past clients is an essential part of building strong relationships in the real estate industry. By bringing together past clients and members of your sphere of influence, you create an environment that fosters appreciation and connection. These gatherings not only provide an opportunity for clients to reminisce about their amazing real estate experience with you, but they also allow for conversations to flow naturally, leading to potential referrals and new leads. By demonstrating your commitment to exceptional service through these events, you ensure that your clients feel valued and appreciated, increasing the likelihood of repeat business and recommendations. More about events.
Review Monitoring
Mistakes and misunderstandings happen more often than we would like, and unfortunately, they can sometimes lead to less-than-perfect reviews for your business. It's important to recognize that the interpretation of ratings can vary from person to person. For instance, someone might mistakenly believe that a one-star rating signifies excellence, simply because they had a perfect 1-rating experience at band camp. In such cases, they may be unaware that their review is actually negatively impacting your reputation.
That's where real-time review monitoring comes in. This invaluable tool ensures that you are promptly notified whenever a review is submitted to a major review website. By staying informed, you can carefully assess each review and take appropriate action. If a customer leaves a glowing 5-star review, it's essential to express your gratitude and let them know that their feedback is greatly appreciated. On the other hand, if you receive a review that falls short of perfection, this presents an opportunity for you to address the situation proactively and strive for a better review in the future.
Real-time review monitoring offers you the chance to stay ahead of the game when it comes to managing your business's online reputation. By promptly addressing and resolving any issues that arise, you can not only improve customer satisfaction, but also demonstrate your commitment to providing excellent service. So, whether it's a positive review that deserves thanks or a less-than-perfect one that requires your immediate attention, this tool empowers you to effectively navigate the complex world of online reviews and ensure the continued success of your business.
Impactful client appreciation requires time, effort, and money. A Complete Business Growth Platform handles 80-90% of event promotion work, allowing you more time to close deals and work with existing clients, and it costs less than you think.
Learn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.
