SOI Marketing: Post Close and Client Appreciation
Maintaining top of mind presence for years to come is why post close appreciation and gifting to your client is essential. This is your last opportunity to impress your client so much that they recommend you to their friends, family, and associates when each of them has a real estate need.
SOI Marketing: Post Close and Client Appreciation
After closing, client appreciation begins, which leads to repeat business and referrals. Chances are the real estate transaction your client experienced involved the most amount of money they have ever managed in a single transaction and your level of service confirmed their smart decision to hire you.
Your goal now is to maintain top-of-mind presence for years to come, which is why post close appreciation and gifting directed to your client is essential. This is your last opportunity to impress your client so much they recommend you to their friends, family, and associates.
Before discussing post-close client appreciation gifts, there is one incredibly impactful real estate pre-closing gift that your client will never expect coming: moving boxes and accessories. There is a company that can arrange for moving boxes and accessories with your real estate branding printed on each box to be delivered to your client before closing. You can choose from between 10 to 30 boxes to be delivered. Some real estate agents have the moving boxes delivered to their office first and then they personally deliver the moving boxes to their client.
After closing, the four most important things to accomplish are:
Mailing a Thank You letter or note.
Implementing an impressive gifting program that lasts a year.
Obtaining a client testimonial.
Anniversary appreciation notes each year after the date of closing.
Mailing a Thank You letter or note as soon as possible is very important. It is highly recommended that a handwritten note be mailed because very few people do it. Your client knows it takes time, thought, and effort to select a card, write the message, and mail it. They will genuinely appreciate you for doing it.
Soon thereafter, the first of what should be a series of gifts should be sent. Ideas of real estate client gifts include:
Gift basket of gourmet treats or wine, depending on the client.
Gifts your real estate client can use, like a cutting board, pizza making tools, wine opener, coasters, or a chips and salsa bowl set.
Gifts that are special and related to the property, like a monogrammed door mat, a framed drawing of their new home, or a puzzle that is a picture of the property.
There is a company that manages the ongoing gifting campaign, where for the first three months a gift is delivered each month. After the first three months a gift is delivered every 45 days, resulting in nine total real estate appreciation gifts being delivered to your client over the course of a year.
Once your real estate client gifting program is underway, your next goal is to obtain a 5-star review or testimonial about their excellent experience having you as their real estate agent. This review can be utilized in future social media, hard-mail, and digital marketing campaigns.
Pre and post close real estate client appreciation and gifting, along with capturing your clients’ excellent reviews and testimonials for future marketing campaigns are the last major component of a Complete Business Growth Platform. Don’t stress yourself and go it alone. There is an alternative that takes this burden off real estate agents and it costs less than you think.
Learn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.
