82% of real estate agents are selected and hired by people they already know. Highly successful real estate agents practice five SOI activities each week that build top-of-mind presence and achieve sustainable business growth.

A CRM application plays a vital role in organizing your contacts, allowing you to track interactions and stay on top of your communication efforts. It provides structure and purpose to your phone calls, texts, and SOI marketing campaigns, ensuring that these activities are not random or aimless.