Why 'Trying' Isn't Enough: The Secret to Achieving Sales Success

By avoiding the word "trying" when we already know how to do something, we remove the built-in excuse for inaction and commit ourselves more fully to our goals.

SOI Marketing: The Secret to Achieving Sales Success

In our everyday conversations, the words we choose have a significant impact on how we perceive and approach our tasks. One word that often creeps into our language and subtly undermines our intentions is "trying." Much like the word "busy," "trying" can create a sense of ambiguity and lack of commitment. This article explores why we should avoid using "trying" as a substitute for action and how being mindful of our language can lead to more intentional and effective communication, especially for sales professionals.

The Problem with "Trying"

According to the Merriam-Webster Dictionary, "trying" means "making an attempt or effort to do something." On the surface, it seems harmless enough. However, when we say we are "trying" to do something we already know how to do, it often serves as a built-in excuse for not fully committing to the action. For instance, saying "I'm trying to close more deals" is far less definitive than saying "I will close more deals" or "I am closing more deals."

The Impact of "Trying"

Using the word "trying" can have several negative effects:

1. Lack of Commitment: Saying we are "trying" often indicates a lack of full commitment. It leaves room for failure and suggests that we might not follow through.

2. Excuse for Inaction: It provides an automatic excuse for not achieving our goals. If we don't succeed, we can easily say, "Well, at least I tried."

3. Undermines Confidence: It can undermine our confidence and the confidence others have in us. It sounds less assured and decisive.

When "Trying" is Appropriate

It's important to note that "trying" does have its place. When we're exploring something new or experimenting with new experiences, "trying" is entirely appropriate. It acknowledges the process and the effort involved in stepping outside our comfort zone. For example, "I am trying this new restaurant" is a fair statement because it reflects the openness to new experiences. However, even in these cases, there are often better words we can choose, such as "exploring" or "experimenting."

Shaping Intentional Conversations in Sales

To foster more intentional and effective communication, sales professionals need to be fully conscious of the words they use. Here are some tips for replacing "trying" with more assertive language:

1. Use Definitive Statements: Replace "I'm trying to" with "I will" or "I am." For example, instead of saying "I'm trying to follow up with more leads," say "I will follow up with more leads."

2. Commit to Action: Be clear and committed in your intentions. Instead of "I'm trying to improve my pitch," say "I am improving my pitch."

3. Acknowledge Effort and Progress: When discussing new challenges, recognize the effort while still committing to progress. For example, "I am learning to use this new CRM system" instead of "I'm trying to use this new CRM system."

Practical Tips for Sales Professionals

• Set Clear Goals: Instead of saying "I'm trying to meet my sales target," say "I will meet my sales target by [specific actions]."

• Follow Through with Confidence: Replace "I' will try to get back to you" with "I will get back to you by [specific time]."

• Show Commitment to Clients: Instead of "I'm trying to understand your needs," say "I am committed to understanding your needs."

Mark Cuban on an episode of "Shark Tank." Christopher Willard/ABC/Getty Images

Inspirational Quote: As Mark Cuban, a successful entrepreneur and investor, once said, “It doesn’t matter how many times you have failed, you only have to be right once.” This quote underscores the importance of persistence and action, reinforcing that success comes from doing and learning from failures, not from merely "trying."

Conclusion

Being mindful of our language helps shape more intentional conversations and actions. By avoiding the word "trying" when we already know how to do something, we remove the built-in excuse for inaction and commit ourselves more fully to our goals. This is especially crucial for sales professionals who rely on clear, decisive communication to build trust and achieve results. Remember, words matter. Choose them wisely to create a more empowered and confident approach to life and business.

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