Your Brand is Built on How Well You Manage Each Point of Touch with Clients and Those in Your Community
Love for your service and your brand is the fuel that propels your business forward and empowers it to achieve lasting success.
SOI Marketing: Your Brand is Built on How Well You Manage Each Point of Touch with Clients and Those in Your Community.
Prospective clients will decide to do business with you based on the impression you’ve left—not only on them, but also on others they may know who have had experience with your service. The impression is formed through the “touchpoints” between them and your business, your employees, and you.
These transactional moments give an indication of the level of quality of your service, and they can significantly influence whether a client chooses to engage with your company or not. It is crucial to ensure that every touchpoint is carefully crafted to deliver a positive and memorable experience that showcases your professionalism, expertise, and dedication to customer satisfaction. By consistently exceeding client expectations in these interactions, you not only build trust and loyalty but also enhance your reputation, generating word-of-mouth referrals and attracting even more prospective clients in the process. Don't underestimate the power of first impressions and the lasting impact they can have on your business!
This is why you must stay mindful of the quality of your touchpoints each time a client or prospect reaches out and connects in some way with your business, or when you reach out to them. Every single point of touch is important if you want to create strong alliances where prospects and clients not only view you as a trusted advisor but also as a source of inspiration and innovation. You want to create raving fans who deeply appreciate your exceptional service and unwavering commitment to excellence that they can’t help but share their experiences with others.
Love for your service and your brand is the fuel that propels your business forward and empowers it to achieve lasting success. Love is vital for lasting success in business, it's the powerful motivation that fosters loyalty, and the ultimate goal that must be pursued. It is created when your genuine care and dedication shine through every touchpoint and interaction, leaving an indelible mark on each individual who has the privilege of engaging with your exceptional business and you personally in your community.
Source: James Becker, Fusion Growth PartnersLearn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.
