Concentrate on Business Inputs You Can Control, Not Business Outputs Beyond Your Control
By prioritizing activities that generate prospects and meaningful connections, as well as actively participating in your community, you can make a valuable impact and expand your sphere of influence.
SOI Marketing: Concentrate on Business Inputs You Can Control, Not Business Outputs Beyond Your Control.
This is a critical element to successful business planning—to place focus and energy on those factors you can control. In today's complex and ever-changing business landscape, there are numerous variables that are beyond our control, such as the state of the economy, markets, interest rates, and the behavior of other people. However, it is imperative to shift our attention towards what we can control, and build our business on inputs and actions that have a proven high correlation with business growth.
Contrary to common practice, where the focus often lies solely on the profits and output of a business, it is essential to analyze how these results were achieved and whether sustainable growth can be maintained. By measuring and evaluating specific inputs that led to successful outcomes, such as personal effort and time, you gain a better understanding of the strategies that work. This understanding helps us develop efficiency in our workload, time management, and effort allocation.
Instead of fixating on final outcomes, concentrate on the types of activities you engage in and the pace at which you perform them—these factors are within your control. By prioritizing activities that generate prospects and meaningful connections, as well as actively participating in your community, you can make a valuable impact and expand your sphere of influence. This, in turn, will foster a steadily growing income and contribute to the overall success of your businesses.
It is crucial to remember that focusing on manageable elements and taking deliberate actions will propel your businesses forward and position it for long-term growth and financial security. By embracing this approach to business planning, you can weather the uncertainties of the external environment and build a solid foundation for sustainable success.
Shift your focus and devote your energy into what you can control. You and your business will reap the rewards in the long run.
Source: James Becker, Fusion Growth PartnersLearn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.
