SOI Marketing Strategies

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SOI Marketing: Social Media Campaigns

A good marketing strategy utilizes social media to reach target markets, boost visibility, engage customers, and increase conversions. Platforms like Facebook, Instagram, Twitter, and LinkedIn are crucial for brand growth.

SOI Marketing: Social Media Campaigns

A Complete Business Growth Platform would not be complete without the consistent delivery of social media marketing to a real estate agent’s SOI.

Social Media Post Ideas:

  • Seller Services

  • Buyer Services

  • Value Propositions

  • Client Testimonials

  • Local Real Estate Market Updates

  • SOI and Client Events

  • Fundraisers

  • Links to pages on your website

  • The 20 pound walleye you caught last weekend

  • Fun posts about your hobbies

  • Time with your family and friends

  • Local Restaurants and Establishments

  • Stories about the area in which you do business

  • Recent Sales

  • New Property Listings

  • Open Houses

  • Videos recorded by you about real estate.

Free posts are great when the topic is fun and casual. Fee-based Boosted Facebook posts widen the reach of your audience and geographic area when posting about real estate. Property listings are perfect Facebook posts to boost.

All posts should include your branding, contact information, and a link to your website.


Learn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.