SOI Marketing Strategies

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Listing Marketing: Promoting the Property to Achieve Highest Visibility

Once your successful marketing campaign helps you land a new client, the next goal is to effectively promote their property to both your existing contacts and targeted groups for maximum exposure and fast results.

SOI Marketing: Listing marketing and promoting properties to achieve highest visibility.

After the successful implementation of your SOI marketing campaign, which played a crucial role in securing your next client, it is imperative to shift your focus towards effectively marketing their property to your SOI, as well as specific demographics and geographic areas. The aim is to ensure maximum results are achieved in the most efficient manner possible. To kickstart the process, you can make use of attention-grabbing just listed social media posts, along with boosted Facebook posts.

Printable property flyers have been carefully designed and are now ready for printing. Extending the online reach, the property has been listed on the real estate agent's website, and a dedicated single property website has also been created, featuring detailed information and captivating photos of the home, as well as useful insights about the neighborhood. It is also crucial to promote the open houses through various social media platforms to attract potential buyers.

When the sale is finalized, engaging in post-close marketing plays a pivotal role. This includes creating a compelling video that highlights the successful transaction process, complemented by post-close social media marketing efforts. Simultaneously, while the property is being marketed, a custom email is crafted for the real estate agent to send to their client, providing a comprehensive overview of all the work being done and the multitude of assets that have been deployed to facilitate the sale of the property.

This process is all part of a consistently executed marketing program managed by a Complete Business Growth Platform and it costs less than you think.


Learn how implementing a Complete Business Growth Platform, designed to target and nurture your SOI (Sphere of Influence) and local GEO-niche segments, can significantly streamline and grow your business. It enhances your marketing efforts and gives you more time and energy to focus on what you do best: closing deals, meeting new people, and expanding your business.